What is Medium Format?
Medium Format refers to a camera that has a sensor size larger than 35mm. This sensor size allows for a wide variety of impressive benefits including extremely high image quality, near perfect colour accuracy, wider dynamic range and much more.
But is it really worth the price tag that accompanies it? That answer will differ from one photographer to the next. It all depends on what YOUR specific needs and requirements are in terms of the results you’d like to see from the camera you shoot with.
So, why switch from your standard 35mm DSLR/Mirrorless Camera to Medium Format?
A larger sensor means larger pixels, the larger the pixels the more light-gathering capability they possess. With greater light gathering power, finer and more detailed tonal information can be produced, delivering more information in the final file.
Wider Dynamic Range
All that extra information allows for a wider dynamic range, meaning the details are preserved in the lightest highlights and the darkest shadows where most smaller sensor cameras would struggle. This gives the photographer more creative control over the image when retouching as well as smoother transitions from dark to light.
Better Control of Depth of Field
Medium Format allows for the production of images with a shallower depth of field while also retaining a wider field of view.
Greater Creative Flexability
Having a large sensor that has the capability to gather larger amounts of information means that there is more creative freedom in the retouching stage. Not that the “fix it in post!” attitude is encouraged…but it is certainly reassuring to know that with medium format you will have extremely wide creative flexibility with your images post-shoot!
The large sensor in medium format cameras allow for high resolution, and high resolution allows for large printing capabilities. Perfect especially for professional photographers who need to shoot advertisement photography to be used on billboards/large company vehicles for example.
So WHO is Medium Format for?
Medium Format is for photographers who require the best image quality and creative control possible. For example, photographers who shoot commercial photos for big companies, high end fashion photographers, advanced amatures shooting landscapes, and photographers who need to print at a large scale.
Medium format by far out-performs even the highest end mirrorless cameras on the market, especially in a professional environment.
Interested in getting into Medium Format?
For a limited time only, you can save over £5000 on the Phase One XF IQ3 100MP Camera System, a medium format system that delivers outstanding images and is used by professionals all over the world.
This system consists of the Phase One XF Camera Body with Prism Viewfinder.
The IQ3 100MP Digital Back.
And the Schneider 80mm f/2.8 Blue Ring Lens
Get in touch with us today to find out if you qualify for this discount.
Still not convinced about medium format? Read our other blog posts and take a look at the work of Phase One photographers who shoot with medium format cameras!